The (television) show will go on for the New Orleans Hornets, but not on Cox Sports Television (Photo: Parker Waters).

As had been rumored for month, the New Orleans Hornets will have a new television broadcast partner starting next season.

Sports Business Daily reports that Cox Sports Television has opted against competing for the rights to continue broadcasting New Orleans Hornets games. Thus Fox Sports Net was the only bidder.

SBD explains the reasoning behind Cox's decision to discontinue its relationship with the Hornets. Cox Sports Television has been the team's local broadcast outlet since the franchise moved to the Crescent City in 2002.

After years of local confusion about the lack of availability of TV games for locals on the North Shore and even some places outside of the city on the South Shore, the move to Fox Sports provides nearly full marlet penetration. The report states that Hornets games were accessible to only 37 percent of the New Orleans market.

Fox Sports is currently available on Dish, DirecTV, Cox and Charter. All four provide FSN as part of their extended basic packages.

It has not been confirmed whether more than the previous 65 games per season CST broadcast will be provided with the new carrier. Also, members of the on-air team are determined by the franchise as is customary for local NBA television and radio deals.